Xavier Buyse Carves a Path for the Industry
Not long ago it is has been difficult to maintain anything other than a passing interest in web devs, meaning there was hardly any content creation, less consumer interest when it has come to the mobile web. With the emergence of 3G, or the 3rd generation of mobile internet on peoples mobile there has been a giant surge in customers using mobile technology to access the internet and with that many companies have moved in to cement their position. One business man entrepreneur being Xavier Buyse @ ADS Media whose mobile advertising company is growing at a exponential rate as the space for mobile advertising continues to expand.
For businesses that master the new advertising strategies, such Mr. Xavier Buyse CEO has, the resulting reward is potentially massive: a big leap forward in customer engagement, while holding the line on marketing costs. Once upon a time the large developments in ad technology once favoured traditional businesses like Procter & Gamble, which could afford to mass-market its products, the new techniques are much more affordable for all. In the long run it is very likely that, we can cut the cost of advertising in half while maintaining customer response at either the same or a higher level.
Steve Jobs has now sold over thirty million iPhones. There is coming up to 100k apps in the iTunes store and the public have installed more than 1.8 billion of them, creating the ideal base for marketers and advertisers. There is very little transparency in the mobile industry and a far cry from the transparency experienced in the above the line ad industry. What is funny is that it is the ability of directly communicating with the consumer that is attracting the brands to a market that fails to communicate. But that ultimately is proving very succesful and compartively cheap to identify consumers. The introduction of the first mobile computing unit that web developers and designers can agree upon has created a hugely positive impact for mobile internet content creation. Traditional media businesses really need to adapt to be part of the future and for tech companies that means being able to rethink the entire process, replacing defunct processes with modern technology and working practices.
